FUZZY-lipped charity champions are being encouraged to boost their fundraising efforts - whilst enjoying a drink and bite to eat.
Moustachioed men who find themselves in Cumbria can get ‘mo’ for their money if they tuck into some warming winter fayre at the Sun Inn.
Lakeland Inns, which runs the popular pub will donate 10 per cent of the total food bill to a charity of the mo bro’s choice.
Bosses hope s-hair-ing the love with punters will encourage plenty of people cultivating a lip toupee to drop in.
Sam Scott is manager of the Sun Inn and also rocks one of Ulverston’s finest beard and moustache ensembles.
He said: “It takes real effort to grow a moustache of reasonable quality and we want to reward those people who are taking the plunge this Movember to raise money for a very good cause.
“Because we are early into the month of the mo we are not seeing any particularly spectacular examples quite yet - but as the days fly by, the mos will grow.
“Anyone who does call in to the Sun Inn during Movember can expect a warm welcome, the chance to show their mo to the Sun’s thousands of social media followers - and of course 10 per cent of their food bill donated to a charity of their choice.”
Many mos are in the juvenile stage of development, with the month of November only being seven days old.
To qualify for the 10 per cent charity donation, diners must have a distinct mo. Mos being cultivated in the safe confines of similar length facial ‘nursery’ stubble will not qualify.
Kirsty Mackenzie is managing director of Lakeland Inns. She said: “From Tom Selleck to Freddie Mercury - and of course Ulverston’s very own Ralph Spours - many moustaches have gone down in history for their presence.
“As well as doing something for charity, we’re looking forward to welcoming mos of all shapes and sizes in the Sun. Who knows - we might just uncover the next celebrity tache.”