Luxury holiday parks prepare for record 2020 season

Updated: Mar 3, 2020

CHANGING UK holiday trends and a continued move towards staycationing are behind a boost in sales at two luxury Lake District holiday parks in Cumbria.

Those in charge at Old Park Wood and Longlands Caravan Parks, both part of the Holker Estate, claim a shift towards domestic holidays had fuelled enquiries over the winter period.

The news comes as Cumbria was ranked fourth in the renowned Cool List by National Geographic Traveller which sets out the most interesting destinations to visit around the world for the year ahead.

Longlands Caravan Park

Alex Hodgson, of Holker Leisure, said renewed interest in the ability to spend quality time with friends and family in beautiful surroundings had resulted in an excellent start to the year.

“This year we will be welcoming a number of new owners to both sites who will be able to enjoy their first full season here with us.

“More and more people seem to be thinking differently about how they want to spend their holidays and free time now.

“Not everyone wants to get on a plane for a week or two every summer.

“The trend towards staycationing is continuing to grow and people are looking to spend more time here in the UK.”

Tourism body VisitBritain estimates £72 billion is now spent by domestic tourists every year.

Old Park Wood enjoys a secluded location near Cartmel, and overlooks the sands of Morecambe Bay.

Old Park Wood Caravan Park

It’s sister site, Longlands, is located near to Kirkby in Furness, and commands views across the Duddon Estuary.

Both feature luxury static caravans and lodges, and are run by the Holker Group, the organisation that operates Holker Hall, Cartmel Racecourse and Burlington Stone.

The team are now preparing for a strong 2020 season when the gates open to owners on March 1.

Alex said climate change awareness and a focus on wellbeing could also be contributing to the uplift in people looking to buy a holiday home in the area.

“People increasingly want a home away from home, somewhere they can recharge their batteries at weekends and regularly throughout the year to counteract busy lives and stressful jobs.

“But there is also more general awareness of climate change and the damage to the environment regular plane journeys can cause.

“All of these factors mean holiday habits are changing and interest in an alternative getaway that offers a better fit for modern lifestyles is increasing all the time.”


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