THE January blues are set to banished from three of south Cumbria’s most popular pubs - as punters are invited to tell staff a joke and get a whopping discount off their bill.
The ‘Make us Laugh’ campaign was launched on January 2 at The Sun in Ulverston, The Commodore in Grange and the Black Cock in Broughton.
Anyone who calls in for a bite to eat and shares a side-splitter with staff will have 25 per cent taken off their food bill.
The initiative comes ahead of the month where the depressingly titled Blue Monday falls, and the reality of festive excess kicks in.
Kirsty Mackenzie is the managing director of Lakeland Inns which runs the three pubs.
She said: “January can definitely be a month where heads drop as the feel good factor of Christmas is replaced by the reality of how much it cost.
“People tend to batten down the hatches and stay at home when the best thing for them to do could well be to get themselves out and about and enjoying a drink and bite to eat.
“We’ve decided to do our bit to keep smiles on people’s faces through January by having a bit of fun and also offering a hefty discount on our usual prices.
“For the whole month we will give the discount to anyone who tells us a joke and manages to get a member of our restaurant team to crack a smile.
“So whether it's a business lunch, a special occasion - or just a chance to escape the monotony of January, our doors will be open, our fridges stocked and our kitchen staff ready to go.”
Lakeland Inns is a family business run by husband and wife team Scott and Kirsty. The couple also own Stringers Brewery.
They have invested hundreds of thousands of pounds into the properties they run over the last three years, with some exciting plans for 2020.
The Make us laugh promotion runs until January 31. Discounts will only be applied if the joke is cracked before the orders are taken.
Kirsty’s Top Five Jokes
1 - I asked my daughter if she’d seen my newspaper. She told me that newspapers are old school. She said that people use tablets nowadays and handed me her iPad. The fly didn’t stand a chance.
2 - Everybody knows 40 is the new 30. But the police officer giving me a speeding ticket couldn’t be persuaded.
3 - Do you want to hear a joke backwards? Yes…Very good, start laughing.
4 - What did one candle say to the other? I'll be going out tonight.
5 - What is hairy, brown, and goes up and down? A kiwi in a lift.