AN award-winning journalist has joined the ranks of a PR and media consultancy as it starts to expand its team just six months after launching.
Caroline Barber, who was last year named O2 North West Print Journalist of the Year, has been recruited by south Cumbria-based 32West.
She will work on a number of accounts across the business, drawing upon her near 20 years of media sector experience. Caroline’s appointment was announced today by company director James Higgins, who said: "We are delighted to have secured the services of such a talented and well-connected journalist. "At 32West we are driven to achieve great things for our clients and recruiting the best talent out there is key to us delivering this. "When the business was launched just six months ago, I never expected we would reach the point where we needed to recruit staff so quickly.
"But such has been the success of the venture, we now need to grow to ensure we continue to deliver for our clients. "I'm delighted and humbled that businesses are placing their trust in us to help tell their stories.” Caroline has spent nearly 20 years in journalism having previously worked on a range of news titles in the Midlands and across Cumbria, most recently in an investigations role for regional dailies The Mail and News and Star. She said: “It’s a privilege to be joining 32West and to have the opportunity to use my skills to help some of Cumbria’s most respected and innovative businesses. “The team behind 32West are ambitious and dedicated to achieving on behalf of their clients, and I’m looking forward to contributing to their continued success in the future."
Frank Stretton, 32West co-owner and director, added: “Caroline is a journalist of the highest calibre and I personally look forward to working with her as we continue to build upon relationships with our existing clients and develop new relationships with businesses which have a desire to tell their story in a compelling way.
“We are very much looking forward to growing 32West as a business in 2019 and it is great to have Caroline on board to be a part of that journey.”